K Beauty – It’s All About the Culture by Alana
Part of my job involves staying on top of the latest skincare, makeup, and beauty trends.
I need to anticipate what consumers are looking for and stay hip!
And, my goal is to provide you with honest, accurate info about what goes on your skin.
So, let’s talk about a hot topic that has made a big splash in the industry: Korean skincare and beauty (K-Beauty).
I know, I know – it’s everywhere, and people won’t stop talking about it.
Before you groan and exit out of this post, I want to let you know that K-Beauty doesn’t have to be difficult, expensive, or time-consuming!
If you haven’t seen or heard about it yet, you will!
One of the reasons for this surge in popularity is that Koreans are masters at caring for their skin, and we’ve started to take notice.
They are dedicated.
So, why is K-Beauty such a big deal? Are Korean products superior to ours, or is it all hype? Read on.
Starting at a young age, kids are taught proper techniques, like exfoliating, moisturizing, and using SPF, so it becomes second nature to them when they grow up.
And, it’s not just for girls!
Boys are as equally invested in their skincare routine (as you can see from the stat above).
There are plenty of men’s products available – even some specifically designed for those serving in the military!
In Korea, good skincare is available to everyone. Shops are everywhere; you can find them on most corners and even in subway stations.
They approach skincare differently, too.
Korean consumers are focused on prevention and getting to the root of skin problems.
They use products consistently rather than just once and wanting immediate results.
This means applying SPF 30+ and moisturizer before fine lines and dark spots appear – not just covering them with makeup and hoping for the best.
They believe that with time and effort, you can be in control of your skin — you don’t have to react to the way it’s acting.
I wholeheartedly believe that we should approach skincare that way here in the U.S.!
Because when it comes to skincare, prevention is easier than treatment.